Jane is a married mother of two young children, owner and operator of a British international hotel marketing company well known for excellent service and innovative marketing ideas.

Due to the international travel crises’, her company lost some big accounts, leaving them with half their normal accounts and only 2 staff.

Challenge:

To find a vision, grow the company to pre-crisis levels and find a way to make it sustainable, while still leaving time for herself and her family.

To trust someone enough to be open, share the reality of the situation and think out of the box for possible solutions.

Solution:

Through a series of strategy sessions, weekly calls and execution services, we helped Jane:

Evaluate the situation, grasp a complete comprehension of the problem and analyze the possible interventions needed to attract new clients. Understanding her company’s strengths and how to use them to the best advantage when attracting new clients was crucial.

Use creative, out of the box thinking to define a company vision that aligned with her values and core philosophies.

Create a systematic plan to target new clients that matched the company’s skills, identify them at trade shows and other events, set challenging goals to meet her targets, and follow-up with strong accountability to ask for the business.

Hone and focus on her leadership skills, to be used to improve her company morale, as well as her standing in the travel industry.

Reframe her challenges to become opportunities, using new perspectives, paradigms, tools and structures.

Results:

Jane’s vision, leadership and goal setting skills has grown the company to ten accounts, four full time staff and 100% increase in revenue, within seven months.

Jane is able to objectively think, evaluate the company’s strategy and determine the best intervention in challenging situations, before taking action, without being emotionally attached to the solution. She can now plan 2-5 years ahead.

She now delegates to her staff, taking less responsibility on herself. Consequently, she is working less hours and her home life has improved, with more open communication, better parenting skills and more proactive money management skills.