Understanding any customer requires thinking like the customer, which is easier said than done. A recent Forbes article highlights the difficulty some older, more entrenched retail organizations are facing when catering to the young Millennial generation. Retailers, especially chain stores, are beginning to get antsy because the twenty-something year olds, who should be gaining buying [...]
Gen Y and Emotional Intelligence
Does Gen Y lack Emotional Intelligence? As this article describes, Emotional Intelligence (EQ) is “the subset of social intelligence that involves the ability to monitor one’s own and others’ feelings and emotions, to discriminate among them and to use this information to guide one’s thinking and actions.” In other words, EQ is knowing your own personality traits and triggers, [...]
NextGen Leaders
This AOL article highlights the success of one Gen Y entrepreneur, Farrah Gray. Gray crew up in inner city Chicago and from an early age spotted opportunities and turned them into dollars. He was a millionaire by age 14, which makes him a “NextGenLeader.” This term refers to the entrepreneurial spirit of GenY and was [...]
Negotiating with the Generations (Part 1)
People often ask me how to effectively negotiate with other generations. I find it useful to think of each generation as having its own language, based on the political, technological and social events that occurred during the formative years of that generation. What does that have to do with negotiations? Each generation tends to negotiate based [...]
Divorce and the Generations
The upcoming publication of Susan Gregory Thomas’ book, “In Spite of Everything: A Memoir,” has prompted several blog posts on the divorce rate of Gen X. Gen X, the generation aged between 30 and 45, is less covered in the media than Baby Boomers and Gen Y. They are the folks working diligently at jobs [...]
Recognition in the Workplace
In light of our recent posts on Attracting Gen Y Talent and Retaining Gen Y Talent, we thought this new piece of research from Inspiring Talent, a global survey of employee attitudes based on responses from more than 4,000 employees, was especially interesting. The researchers found a significant difference in the attitudes of Gen Y [...]
The Entrepreneurial Spirit of Gen Y
Is Gen Y a more entrepreneurial generation than the previous generations? This MSNBC article suggests that it is. In general, people from Gen Y have seen massive layoffs, as well as peers from once lucrative financial market positions fall from grace. At the same time, they grew up with supportive parents and the encouragement to “do what you love!” and [...]
On Divorce and the Generations
The upcoming publication of Susan Gregory Thomas’ book, “In Spite of Everything: A Memoir,” has prompted several blog posts on the divorce rate of Gen X. Gen X, the generation aged between 30 and 45, is less covered in the media than Baby Boomers and Gen Y. They are the folks working diligently at jobs [...]
Gen Y Brand Loyalty
On this blog, we generally refer to Gen Y as having been born between 1981 and 2001. However, Eldeman Consulting defines Gen Y as individuals born between 1980 and 1995, hence the name of their new Millennial consultancy group, 8095. Eldeman wrote a white paper in which they interviewed Gen Y in eight countries, including [...]
Gen Y Entrepreneurs
This Huffington Post article (which quotes me toward the end) recently offered a new explanation as to why, as our nation recovers from the recession, more men than women are going back to work. This is especially interesting, since historically, women have fared better in past economic recoveries. The article points out that more women [...]
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