How to Merge Creativity and Business

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How to Merge Creativity and Business

Business is so much more than ROI and numbers. It is also about creativity and compassion. The truth is, you cannot run a successful business if you are not creative.

Bringing creativity into your leadership is more than just supplying the Playdough at a company retreat.  It is about fostering innovation and allowing mistakes to happen.

In the video below, I talk about a student who is both an artist and a business major. She was concerned that her creativity had no place in the business world and was unsure how to reconcile this.

Here is what I told her:

Watch more clips from my Cornell University interview here.

Have you noticed creativity playing a large part in your leadership? If you aren’t a leader, do you feel the leader at your organization is creative? I am very interested hear your experience with this. Leave a comment below, find me on Twitter, or send me an email.


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  1. Faraz
    August 31, 2014

    No body can deny the importance of being creative in today’s business world. Creativity brings competitive advantage that wins customer loyalty and positive cash inflow(there are so many benefits).

    I think, creativity is an art to look at the matter in different way so that new efficient solution should take place.

    • Anne Loehr
      September 3, 2015

      Hi Faraz,

      Thank you for weighing in. I completely agree that creativity has enormous value. And you’re right– in today’s business world that is constantly changing, it is an absolute necessity.

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